RippedLinks shakes up golf's orthodoxy by pouring rocket fuel on the game’s pace of play - while lending action sport cachet and music festival atmosphere to the grand ol’ game. A par-3 field of play is staged in a purpose-built environment - in locations like a beach or urban setting - with golfers hitting off elevated platforms and then golf-boarding to the green to putt and play out the hole.
Rinse and repeat a couple more times from different platforms and we call it a round. Speedy conveyance from tee to green is solely to heighten the energy of the experience and doesn’t affect the scoring system. The quality of golf is paramount - this isn't mini-golf on steroids. This is pure ball-striking and the best players will ultimately win. A three-club game, RippedLinks distances max out around 150 metres.
As a total short game test, women will compete directly against men, adding a battle of the sexes dimension to every event. Borrowing the session format common in surfing and skateboarding, once the green is cleared, the next group or wave of golfers tees off to keep the action moving at a brisk clip with breaks kept to a bare minimum. One session of three groups takes less than 90 minutes. Competition will be played out over a two-day weekend event. A 27-golfer field on the Saturday gets cut to the top 9 for play on Sunday.
This new twist on golf captures the best of the game - fan excitement levels tend to spike whenever golf is transplanted into an untraditional environment. Case in point - the RippedLinks gameplay recipe brings golf to the people, with a dash of 16th at Scottsdale, and liberally sprinkled with after-party. RippedLinks feeds the appetite for golf reinvented by putting all the pieces together to create a competitive format that is staged as a multi-city tour.
RippedLinks delivers a new and exciting golf format that capitalizes on the strength of the traditional golf market, while accessing the emerging millennial viewership market through an innovative, live and for-broadcast gameplay model that captures and blends the appeal of the action sports, entertainment and lifestyle realms.
RippedLinks is a golfsport format borne from both a passion for the growth of golf, and from a pragmatic approach to generate viability through innovation and connectivity with specific market sectors and emerging sport viewership trends.
RippedLinks serves as the disruptive evolution of golf into a more compelling delivery system for the game.